School of Communication and Creative Arts
Faculty of Arts and Education
Deakin University's Public Relations courses aim to provide students with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society, and appreciate the social, administrative, cultural and ethical implications of public relations activity.
To help integrate study with work and personal commitments, Deakin has designed its Public Relations postgraduate courses with flexibility and support. On and off-campus study are available for most units, and full or part-time study modes are available (depending on units chosen).
These courses are designed as an initial professional qualification for those practitioners working in public relations who wish to update their tertiary qualifications. They are also designed to equip graduates, with limited experience in the workplace, with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.
The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA)*. Accreditation is a benchmark by which public relations/communication courses in tertiary education institutions are shown to have a level of performance, integrity and quality that entitles them to the confidence of the educational community and to the public relations industry that they prepare graduates effectively for the profession.
* Note: to be eligible, students must meet certain course requirements. For more information, please click on the Graduate Diploma of Public Relations link below.
Deakin's Public Relations courses are offered as an articulating suite that includes a graduate certificate, graduate diploma and master degree.
