Marketing Division

The Marketing Division is responsible for managing the University's marketing function - conducting market research and analysis, identifying the needs and characteristics of target markets, undertaking marketing planning, providing marketing advice on course and University development, and optimising the University's recruitment, retention and graduate outcomes.

The Marketing Division plays a primary role in managing communication and relationships with prospective and current students, Deakin staff, graduates and the community. It also manages the University's major advertising and promotional activities, and publishes course information and related materials.

Read a profile of Pro Vice-Chancellor (Development) or email Dr. Irene Irvine pvcd@deakin.edu.au.