Visual identity

Deakin's visual identity is one of the most distinctive amongst Australian universities. This success is due to the strong design of the identity and its consistent and disciplined application across university products, property, publications, advertising and other works. This visual identity reflects the distinctive values and attributes of Deakin and informs how the university interacts with the wider world and how it positions itself in the university marketplace. Key values and attributes are:

• Friendly
• Flexible
• Accessible
• Innovative
• Contemporary

Download the Visual Identity Guide (restricted) 705KB for guidelines for the design and production of publications, promotional materials, signage, and stationery and provides publication and advertising samples and templates.

Another useful resource is the Deakin University Editorial Style Guide. Download the Editorial Style Guide (restricted).

Email identity@deakin.edu.au for enquiries and further information about the University's Visual Identity Guide and related issues.